Want to Build Stronger Business Relationships? Recognize Personal Milestones Mary Kay Ash is fondly remembered for, among many other things, her sales advice to always make the other person feel important. So simple. So powerful. So rarely done! I signed up to be a Mary Kay Independent Beauty Consultant and started my Mary Kay business… Read More
Dirty Uniform
Are You Getting Your Uniform Dirty in Marketing Your Small Business? Watch this replay of a Facebook Live broadcast I did on opening day of this year’s Major League Baseball season. I hope it will inspire you to play hard, play smart, and WIN the game of marketing your small business. Enjoy! Is your… Read More
Biggest Reason Not to Hire a Business Coach
The Biggest Reason Why You Should NOT Hire a Business Coach Are you surprised that a Business Coach is telling you why you should not hire a business coach? You’ll understand when you watch the video, originally a Facebook Live broadcast … See, you should only hire a business coach if you’re willing to be… Read More
Do Not Hire a Business Coach
Should YOU Hire a Business Coach? Maybe Not … In this video, originally a Facebook Live broadcast, I explain why some people should NOT hire a business coach. If you’re satisfied with the status quo of your business, then investing in a business coach is probably not a good decision for you. However, if you… Read More
Video Tips
2 Video Tips to Make Your Next Facebook Live (or Any Other!) Video More Engaging Online video is a powerful tool for connecting with your audience. At least it is when used properly and done well. These two tips will help you make your next video more engaging and more effective. Tip 1: Where to… Read More
Get More Clients. Make More Money.
Want MORE CLIENTS and MORE REVENUE? There are 5 Basic Ways to Get Them Ask any entrepreneur or small business owner what they want most in their business, and most will say, “More clients and more revenue.” You, too? There are five basic things to focus on … areas of improvement … if you want… Read More
Certified Direct Response Copywriter
Michele Peterson Earns Direct Response Copywriting Specialist certification from Digital Marketer Michele Peterson is a Certified Direct Response Copywriter. She earned the certification from industry leader Digital Marketer by passing their mastery exam. Michele is an AWAI-trained Direct Response Copywriter and has helped hundreds of clients get results from their marketing. Michele obtained this official… Read More
Importance of a Low-Cost Offer
The Importance of a Low-Cost Offer to Increase Conversions of Your High-Ticket Item Your high-ticket offer will convert better if you have a low-cost offer ahead of it on your customer journey. I explain in this video, a recording of a Facebook Live broadcast (be sure to like my Exactly Write Online Marketing page to… Read More
Step By Step Marketing Roadmap
The BEST Roadmaps Plan Efficient Stops Along the Journey … So Should Your Marketing Roadmap An effective marketing plan guides you from where you are now to where you want to be, but it also has to outline the strategic and logical stops along the journey so you know what to do first, next, and… Read More
Stop Trying to Belong
Why You Should Stop Trying to “Fit In” or “Belong” Smart entrepreneurs and small business owners cultivate a “different is good” mentality. Because different dominates. Here’s the replay of a Facebook Live video where I discussed this topic recently … When we are young, it’s all about fitting in and belonging. Remember elementary school?… Read More
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