By Michele Peterson Ready to make your online marketing as memorable as Max from “How the Grinch Stole Christmas”? Just remember … connect with your audience’s emotions; pay attention to every small detail; and craft a full, robust experience for your audience. Do this and your message will resonate with your audience. And THAT makes… Read More
Your Recipe for Social Marketing Success
By Michele Peterson A few days before Thanksgiving, social media platforms were bursting at the seams with people sharing their favorite recipes. This one boasts a secret ingredient … That one uses a special technique to achieve amazingly delicious results … I participated in the frenzy by sharing my own recipe for cornbread stuffing/dressing. I’ve… Read More
Pro Copywriting Tip: Eliminate Passive Voice (by Zombies)
By Michele Peterson Do you remember English class discussions about active vs. passive voice? Did you get it then? Do you remember it now? Do you care? Maybe you should! Especially if you’ve got sales and marketing copy published on the web. (And who doesn’t?) Web copy is simply more engaging — more effective —… Read More
3 Ways to Bring Your Audience to Your Content
By Michele Peterson You’re publishing great content to be recognized as an authority in your subject matter … as the go-to expert in your field … You’re writing helpful articles full of valuable information. Great. But you still need to get it out there for people to see. Actually, reverse that … You need to… Read More
Content Marketing is Win-Win
By Michele Peterson Did your mom (or maybe your dad, but I bet it was Mom) ever tell you that it was better to give than to receive? Did she have a wise saying that she liked to quote about helping others? If she did, Mom would approve of content marketing. This is because content… Read More
Customer Loyalty is Priceless
“Customer satisfaction is worthless. Customer loyalty is priceless.” ~Jeffrey Gitomer Do you agree with this quote? Disagree? Or is your reaction a little of both? This is one of those great, provocative quotes that spark conversation and debate. My take on it is that customer satisfaction is worthless in the face of customer loyalty. In… Read More
Not all Social Media Engagement is Created Equal
We hold these truths to be self-evident … Not all social media engagement is created equal. If the purpose of your social media marketing is to engage and retain your customer base AND to reach new prospects, then you need to strategically publish content that gets shared. Like Let’s face it … a “Like” takes… Read More
Great Web Content Gets Shared. Make Yours Great!
The online world is a social one, and people love to share things that make them look smart, hip, or just plain fun to be around. So the challenge you have as a business owner and content marketer is to make your web content so great that it gets shared. The more the better. Shared… Read More
One Way to Get Lucky in Business: A Company Newsletter
“Luck is what happens when preparation meets opportunity.” -Seneca If luck is what happens when preparation meets opportunity, how are you preparing for it? Are you building a sense of community among your clients, customers and club members? Are you giving them a reason to remain loyal to you … to keep spending their hard-earned… Read More
Put the King to Work for You
Content is King! Put the King to Work for You By Michele Peterson What questions do your prospects have about your product or service? What objections do they use to avoid a sales commitment? What information do they need that will convert them to customers? These are Content Marketing opportunities! Every company faces these questions,… Read More