4 Steps to 5-Star Social Media By Michele Peterson Have you ever had the opportunity to stay at a five-star hotel? Top-notch service, highest quality everything … a fabulous experience on every level imaginable. My family was able to visit the Four Seasons Hotel in Washington, D.C. this summer, and our excellent experience with this… Read More
How are you telling your company’s story?
There are many ways to share your company’s story with the world, your clients, and your prospects. Today, I want to talk about just three targeted aspects of your web marketing: Your website Today’s customers expect companies to have a website … that’s a given. But your website needs to be more than just an… Read More
Invest in Excellence
Successful professionals invest in tools that will help them do the best job possible. Chefs invest in really nice knives … painters find and stock up on their favorite paintbrushes … professional athletes get the gear that is just right for them. Why? Because using the best tools can make the difference between just getting… Read More
Feedback is My Friend … Yours Too?
If you haven’t already done so, take a look at the video embedded above … Notice anything different? We’ve been talking about the powerful benefits of using online video, and I have a confession to make – I make this confession in the video, but it’s important enough to be in writing, too: I was… Read More
4 Questions to Ensure Your Success with Online Video
If you’ve been paying attention, you’ve heard the marketing buzz about online video. Online video gets shared by more people on social media … which expands your reach and gets you in front of more people … which, if you’re doing it right, drives more potential customers to your website … which increases your sales.… Read More
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