Michele Peterson, Author at Exactly Write Online Marketing

Why Your Customer Appreciation Gift Should NOT Be a Coupon for Your Product or Service

“A crummy commercial? Son of a bitch!” So says 9-year-old Ralphie Parker in the iconic Christmas movie, A Christmas Story. Ralphie is disillusioned when he finally uses his much-anticipated Little Orphan Annie Insider’s Circle decoder ring only to learn that the secret message from Annie is “Be sure to drink your Ovaltine.” A crummy commercial,… Read More

3 Ways to THANK Clients as Part of Your Customer Retention Strategy

3 Ways to THANK Clients as Part of Your Customer Retention Strategy “What do you say?” Every parent I know has used this phrase to prompt their child to “remember their manners” and say, “Thank you.” You’ve probably uttered it yourself. The act of expressing gratitude is universally practiced when it applies to kids receiving… Read More

MARKETING TIP: Find Your Designated Hitter

You probably know by now that I’m a baseball fan. (Go GIANTS!) And beyond the beauty of the sport itself, there are business lessons to be learned from baseball. For today’s marketing tip, let’s look at the strategy of using a Designated Hitter … The American League rules allow a designated hitter to bat in… Read More

MARKETING TIP: Begin With the End in Mind

“Begin with the end in mind.” That’s Habit #2 of Steven Covey’s famous 7 Habits of Highly Effective People. So let’s apply that to your marketing in today’s marketing tip… Just what IS the “end” that you have in mind? What’s your goal? A mistake I see a lot of people make is thinking that… Read More

MARKETING TIP: When it matters, go with your ace!

When the San Francisco Giants played the Pirates in a must-win game (winner moved on to post-season playoffs, loser’s season was done), they went to their ace pitcher, Madison Bumgarner … and he did not disappoint. “Mad Bum” pitched a complete game … a shut-out … and the Giants won. So here’s my marketing tip… Read More

5 Easy Ways to Ask For and Get Testimonials

Testimonials are social proof that we do a good job for our customers and clients. They make it easier for new prospects to trust us, and … let’s admit it … it’s pretty nice to hear good things about ourselves. So why is it so hard to ask for testimonials? A stumbling block for many… Read More

7 Ways to Use Testimonials That You May Have Never Thought Of

What others say about you speaks more loudly than anything you can say about yourself. You probably realize that testimonials are important. They add third-person credibility and social proof to your business that you just can’t give yourself. So you put a page up on your website that’s full of good things that your clients… Read More

Don’t Give Them Faster Horses … Give Them RESULTS!

“If I had asked people what they wanted, they would have said faster horses.” ― Henry Ford Do you know what YOUR clients and customers really want? What basic need are you meeting when a customer buys your product or service? You must know this. AND you must know what makes you uniquely qualified to satisfy that… Read More

Do What You Love. Outsource the Rest.

Enough said. Any comments?

How to Choose the Best Freelance Copywriter for YOUR Project

By Michele Peterson You’ve decided to hire a freelance copywriter to help you get your message out to the masses and make money by doing so. You’ve searched a few out. If you haven’t, you can find good ones through American Writers & Artists Inc – AWAI (look for the “Circle of Success” seal to… Read More