Articles by Michele Peterson | Exactly Write Copywriting

Coffee Chat – Episode 22

Coffee Chat with Michele Peterson, Episode 22 “Developing Marketing Habits – Good or Bad?” Developing marketing habits can be BOTH good and bad. I explain in this episode of Coffee Chat … For your convenience, the audio and video recordings of this episode, which was originally live streamed on Dec. 20, 2016, can be found… Read More

Coffee Chat – Episode 21

Coffee Chat with Michele Peterson, Episode 21 “One Thing About Trains and Getting on Them …” All aboard! In the Christmas movie, The Polar Express, the Conductor tells the Hero Boy, “One thing about trains: It doesn’t matter where they’re goin.’ What matters is deciding to get on.” But I think it DOES matter, especially if the train… Read More

Coffee Chat – Episode 19

Coffee Chat with Michele Peterson, Episode 19 “What’s the Best Compliment a Client can Give You?” A client recently made an off-hand remark about working with me, and it was the BEST compliment EVER! I tell you about it in this episode of Coffee Chat … For your convenience, the audio and video recordings of this… Read More

Coffee Chat – Episode 18

Coffee Chat with Michele Peterson, Episode 18 “Who’s the Hero of YOUR Marketing Story?” Your customer is on a journey from where they are now (with a problem) to where they want to be (problem solved). But who’s the hero in the story of their journey? Is it you? Your products or services? Or is it… Read More

Coffee Chat – Episode 17

Coffee Chat with Michele Peterson, Episode 17 “How do People FEEL When Doing Business with You?” Inspired by an early morning trip to the orthodontist, this episode of Coffee Chat is a reminder to be mindful of the customer experience you’re providing. Because people WILL talk … For your convenience, the audio and video recordings… Read More

Coffee Chat – Episode 16

Coffee Chat with Michele Peterson, Episode 16 “Starting Your Week on a Successful Note …” For your convenience, the audio and video recordings of this episode, which was originally live streamed on Dec. 12, 2016, can be found below. Listen to the audio of Coffee Chat, Episode 16 here: Watch the recording of Coffee Chat,… Read More

Coffee Chat – Episode 15

Coffee Chat with Michele Peterson, Episode 15 “Customers want to feel connected … to YOU! …” For your convenience, the audio and video recordings of this episode, which was originally live streamed on Dec. 9, 2016, can be found below. Listen to the audio of Coffee Chat, Episode 15 here: Watch the recording of Coffee… Read More

Coffee Chat – Episode 14

Coffee Chat with Michele Peterson, Episode 14 “Are all your systems a GO?” For your convenience, the audio and video recordings of this episode, which was originally live streamed on Dec. 8, 2016, can be found below. Listen to the audio of Coffee Chat, Episode 14 here: Watch the recording of Coffee Chat, Episode 14… Read More

Coffee Chat – Episode 13

Coffee Chat with Michele Peterson, Episode 13 “Your SMART Marketing Plan for 2017 …” For your convenience, the audio and video recordings of this episode, which was originally live streamed on Dec. 7, 2016, can be found below. Listen to the audio of Coffee Chat, Episode 13 here: Watch the recording of Coffee Chat, Episode… Read More