A Knowledge Base that Empowers Customers I would guess that most of us don’t think of our website or blog in quite those terms — as a knowledge base that empowers our customers. But maybe we should! I started thinking about this after reading an article on Salesforce’s Service Hub that did a good job… Read More
Michele Peterson earns Certified Content Marketing Specialist designation
It’s official. I’m certified. As you may know, one of the things that sets me apart from many of the content marketing “experts” out there is that I engage in ongoing education so that I can utilize the most up-to-date online marketing strategies and get real results for my clients. I invest a lot of… Read More
How To Create an Online Marketing Editorial Calendar to Keep You Organized and On Track to Grow Your Email List Through the Entire Year
Most small business owners I know start the year by defining what they want … Most of them want to make more money. You probably do, too. So you reverse-engineer what it will take to make more money. You ask yourself: • How many more sales do I need per month? • How many more… Read More
5 Strategies for Content Marketing with Periscope
As entrepreneurs and business owners, we know that our number one marketing challenge is getting prospects to know, like and trust us enough to do business with us … So we write personable website content, we publish valuable content on our blogs to highlight our expertise and build credibility, we engage with our audience on… Read More
Fix It or Ditch It: What To Do When Your Marketing Isn’t Working
I’m a big fan of the HGTV show “Love it or List it.” On the show, designer Hilary Farr fixes and transforms dysfunctional homes in hopes that the owners will “love it,” while Realtor David Visentin tempts them to “list it” by showing them other desirable homes. I frequently find myself rooting for Hilary because… Read More
Do SEO Best Practices Still Matter?
You’re a savvy marketer, and you have multiple traffic streams bringing people to your website to do business with you. You have online ads, you have active social profiles, you have social ads, you have email, direct mail, video, and more … So do you still need to worry about optimizing your website for search?… Read More
Content Marketing: Flirting on Social Media
Your prospect (let’s call her Mary) has noticed you online, visited your website, and has a good first impression of your business … But she isn’t quite ready to commit. She’s not willing to get intimate after just being introduced to you. But she IS definitely interested and would like to get to know you better… Read More
How to Make a Good First Impression Online
The first stage of your content marketing relationship with your prospective customer/client is when they “meet” you for the first time … when they form their first impression of you. Let’s be clear … under no circumstance should you “fake it” to make a good first impression. Lying, misrepresenting yourself, or in any other way… Read More
Why Successful Marketers Use Content Marketing to Engage Online With Prospects
Some marketers call it engagement marketing. Some call it content marketing. Others call it brand journalism. Whatever term you prefer, the approach is centered on providing valuable content to build your brand … to increase your company’s trust and authority … to be more visible, credible and, ultimately, more profitable. Smart, successful marketers use content… Read More
Use This Content Marketing Strategy to Build Your Tribe With Just One Article per Month
If only I had the time to devote to content marketing … I know content marketing would work if I just had the time to do it … Do these statements sound familiar? It’s true … content marketing takes time and patience. It’s more about building a loyal audience than turning a quick sale. But… Read More
