By Michele Peterson You’re publishing great content to be recognized as an authority in your subject matter … as the go-to expert in your field … You’re writing helpful articles full of valuable information. Great. But you still need to get it out there for people to see. Actually, reverse that … You need to… Read More
Content Marketing is Win-Win
By Michele Peterson Did your mom (or maybe your dad, but I bet it was Mom) ever tell you that it was better to give than to receive? Did she have a wise saying that she liked to quote about helping others? If she did, Mom would approve of content marketing. This is because content… Read More
Great Web Content Gets Shared. Make Yours Great!
The online world is a social one, and people love to share things that make them look smart, hip, or just plain fun to be around. So the challenge you have as a business owner and content marketer is to make your web content so great that it gets shared. The more the better. Shared… Read More
One Way to Get Lucky in Business: A Company Newsletter
“Luck is what happens when preparation meets opportunity.” -Seneca If luck is what happens when preparation meets opportunity, how are you preparing for it? Are you building a sense of community among your clients, customers and club members? Are you giving them a reason to remain loyal to you … to keep spending their hard-earned… Read More
Put the King to Work for You
Content is King! Put the King to Work for You By Michele Peterson What questions do your prospects have about your product or service? What objections do they use to avoid a sales commitment? What information do they need that will convert them to customers? These are Content Marketing opportunities! Every company faces these questions,… Read More
