Some marketers call it engagement marketing. Some call it content marketing. Others call it brand journalism. Whatever term you prefer, the approach is centered on providing valuable content to build your brand … to increase your company’s trust and authority … to be more visible, credible and, ultimately, more profitable. Smart, successful marketers use content… Read More
Use This Content Marketing Strategy to Build Your Tribe With Just One Article per Month
If only I had the time to devote to content marketing … I know content marketing would work if I just had the time to do it … Do these statements sound familiar? It’s true … content marketing takes time and patience. It’s more about building a loyal audience than turning a quick sale. But… Read More
Create a Customer Experience that Brings in Repeat Business
I deck my halls for Christmas immediately after Thanksgiving. I boycott the crowds doing Black Friday shopping, and stay home to decorate instead. The tree comes out and the lights and stockings go up. The everyday coffee mugs are replaced by Christmas mugs. Christmas tree scented candles get lit. I play Christmas music and watch… Read More
Why Your Customer Appreciation Gift Should NOT Be a Coupon for Your Product or Service
“A crummy commercial? Son of a bitch!” So says 9-year-old Ralphie Parker in the iconic Christmas movie, A Christmas Story. Ralphie is disillusioned when he finally uses his much-anticipated Little Orphan Annie Insider’s Circle decoder ring only to learn that the secret message from Annie is “Be sure to drink your Ovaltine.” A crummy commercial,… Read More
3 Ways to THANK Clients as Part of Your Customer Retention Strategy
3 Ways to THANK Clients as Part of Your Customer Retention Strategy “What do you say?” Every parent I know has used this phrase to prompt their child to “remember their manners” and say, “Thank you.” You’ve probably uttered it yourself. The act of expressing gratitude is universally practiced when it applies to kids receiving… Read More
MARKETING TIP: Find Your Designated Hitter
You probably know by now that I’m a baseball fan. (Go GIANTS!) And beyond the beauty of the sport itself, there are business lessons to be learned from baseball. For today’s marketing tip, let’s look at the strategy of using a Designated Hitter … The American League rules allow a designated hitter to bat in… Read More
MARKETING TIP: Begin With the End in Mind
“Begin with the end in mind.” That’s Habit #2 of Steven Covey’s famous 7 Habits of Highly Effective People. So let’s apply that to your marketing in today’s marketing tip… Just what IS the “end” that you have in mind? What’s your goal? A mistake I see a lot of people make is thinking that… Read More
MARKETING TIP: When it matters, go with your ace!
When the San Francisco Giants played the Pirates in a must-win game (winner moved on to post-season playoffs, loser’s season was done), they went to their ace pitcher, Madison Bumgarner … and he did not disappoint. “Mad Bum” pitched a complete game … a shut-out … and the Giants won. So here’s my marketing tip… Read More
5 Easy Ways to Ask For and Get Testimonials
Testimonials are social proof that we do a good job for our customers and clients. They make it easier for new prospects to trust us, and … let’s admit it … it’s pretty nice to hear good things about ourselves. So why is it so hard to ask for testimonials? A stumbling block for many… Read More
7 Ways to Use Testimonials That You May Have Never Thought Of
What others say about you speaks more loudly than anything you can say about yourself. You probably realize that testimonials are important. They add third-person credibility and social proof to your business that you just can’t give yourself. So you put a page up on your website that’s full of good things that your clients… Read More
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