“If I had asked people what they wanted, they would have said faster horses.” ― Henry Ford Do you know what YOUR clients and customers really want? What basic need are you meeting when a customer buys your product or service? You must know this. AND you must know what makes you uniquely qualified to satisfy that… Read More
Do What You Love. Outsource the Rest.
Enough said. Any comments?
How to Choose the Best Freelance Copywriter for YOUR Project
By Michele Peterson You’ve decided to hire a freelance copywriter to help you get your message out to the masses and make money by doing so. You’ve searched a few out. If you haven’t, you can find good ones through American Writers & Artists Inc – AWAI (look for the “Circle of Success” seal to… Read More
Be as Memorable as Max
By Michele Peterson Ready to make your online marketing as memorable as Max from “How the Grinch Stole Christmas”? Just remember … connect with your audience’s emotions; pay attention to every small detail; and craft a full, robust experience for your audience. Do this and your message will resonate with your audience. And THAT makes… Read More
Your Recipe for Social Marketing Success
By Michele Peterson A few days before Thanksgiving, social media platforms were bursting at the seams with people sharing their favorite recipes. This one boasts a secret ingredient … That one uses a special technique to achieve amazingly delicious results … I participated in the frenzy by sharing my own recipe for cornbread stuffing/dressing. I’ve… Read More
Pro Copywriting Tip: Eliminate Passive Voice (by Zombies)
By Michele Peterson Do you remember English class discussions about active vs. passive voice? Did you get it then? Do you remember it now? Do you care? Maybe you should! Especially if you’ve got sales and marketing copy published on the web. (And who doesn’t?) Web copy is simply more engaging — more effective —… Read More
3 Ways to Bring Your Audience to Your Content
By Michele Peterson You’re publishing great content to be recognized as an authority in your subject matter … as the go-to expert in your field … You’re writing helpful articles full of valuable information. Great. But you still need to get it out there for people to see. Actually, reverse that … You need to… Read More
Content Marketing is Win-Win
By Michele Peterson Did your mom (or maybe your dad, but I bet it was Mom) ever tell you that it was better to give than to receive? Did she have a wise saying that she liked to quote about helping others? If she did, Mom would approve of content marketing. This is because content… Read More
Customer Loyalty is Priceless
“Customer satisfaction is worthless. Customer loyalty is priceless.” ~Jeffrey Gitomer Do you agree with this quote? Disagree? Or is your reaction a little of both? This is one of those great, provocative quotes that spark conversation and debate. My take on it is that customer satisfaction is worthless in the face of customer loyalty. In… Read More
Not all Social Media Engagement is Created Equal
We hold these truths to be self-evident … Not all social media engagement is created equal. If the purpose of your social media marketing is to engage and retain your customer base AND to reach new prospects, then you need to strategically publish content that gets shared. Like Let’s face it … a “Like” takes… Read More
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