The online world is a social one, and people love to share things that make them look smart, hip, or just plain fun to be around. So the challenge you have as a business owner and content marketer is to make your web content so great that it gets shared. The more the better. Shared… Read More
One Way to Get Lucky in Business: A Company Newsletter
“Luck is what happens when preparation meets opportunity.” -Seneca If luck is what happens when preparation meets opportunity, how are you preparing for it? Are you building a sense of community among your clients, customers and club members? Are you giving them a reason to remain loyal to you … to keep spending their hard-earned… Read More
Put the King to Work for You
Content is King! Put the King to Work for You By Michele Peterson What questions do your prospects have about your product or service? What objections do they use to avoid a sales commitment? What information do they need that will convert them to customers? These are Content Marketing opportunities! Every company faces these questions,… Read More
4 Steps to 5-Star Social Media
4 Steps to 5-Star Social Media By Michele Peterson Have you ever had the opportunity to stay at a five-star hotel? Top-notch service, highest quality everything … a fabulous experience on every level imaginable. My family was able to visit the Four Seasons Hotel in Washington, D.C. this summer, and our excellent experience with this… Read More
How are you telling your company’s story?
There are many ways to share your company’s story with the world, your clients, and your prospects. Today, I want to talk about just three targeted aspects of your web marketing: Your website Today’s customers expect companies to have a website … that’s a given. But your website needs to be more than just an… Read More
Invest in Excellence
Successful professionals invest in tools that will help them do the best job possible. Chefs invest in really nice knives … painters find and stock up on their favorite paintbrushes … professional athletes get the gear that is just right for them. Why? Because using the best tools can make the difference between just getting… Read More
Feedback is My Friend … Yours Too?
If you haven’t already done so, take a look at the video embedded above … Notice anything different? We’ve been talking about the powerful benefits of using online video, and I have a confession to make – I make this confession in the video, but it’s important enough to be in writing, too: I was… Read More
4 Questions to Ensure Your Success with Online Video
If you’ve been paying attention, you’ve heard the marketing buzz about online video. Online video gets shared by more people on social media … which expands your reach and gets you in front of more people … which, if you’re doing it right, drives more potential customers to your website … which increases your sales.… Read More
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