I’m a big fan of the HGTV show “Love it or List it.” On the show, designer Hilary Farr fixes and transforms dysfunctional homes in hopes that the owners will “love it,” while Realtor David Visentin tempts them to “list it” by showing them other desirable homes. I frequently find myself rooting for Hilary because… Read More
7 Ways to Use Testimonials That You May Have Never Thought Of
What others say about you speaks more loudly than anything you can say about yourself. You probably realize that testimonials are important. They add third-person credibility and social proof to your business that you just can’t give yourself. So you put a page up on your website that’s full of good things that your clients… Read More
3 Ways to Bring Your Audience to Your Content
By Michele Peterson You’re publishing great content to be recognized as an authority in your subject matter … as the go-to expert in your field … You’re writing helpful articles full of valuable information. Great. But you still need to get it out there for people to see. Actually, reverse that … You need to… Read More
Customer Loyalty is Priceless
“Customer satisfaction is worthless. Customer loyalty is priceless.” ~Jeffrey Gitomer Do you agree with this quote? Disagree? Or is your reaction a little of both? This is one of those great, provocative quotes that spark conversation and debate. My take on it is that customer satisfaction is worthless in the face of customer loyalty. In… Read More
One Way to Get Lucky in Business: A Company Newsletter
“Luck is what happens when preparation meets opportunity.” -Seneca If luck is what happens when preparation meets opportunity, how are you preparing for it? Are you building a sense of community among your clients, customers and club members? Are you giving them a reason to remain loyal to you … to keep spending their hard-earned… Read More
