Getting the Most of Facebook Marketing from your Business Page 3 Important Features from which You May Not Be Receiving the Full Benefits People often ask me if Facebook marketing is “yesterday,” and if they should be abandoning Facebook to focus their social media marketing efforts on other platforms. It turns out that there are… Read More
Coffee Chat – Episode 4
Coffee Chat with Michele Peterson, Episode 4 “Does word of mouth still exist in a digital world?” For your convenience, the audio and video recordings of this episode, which was originally live streamed on Facebook on Nov. 16, 2016, can be found below. Listen to the audio of Coffee Chat, Episode 4 here: Watch the… Read More
Facebook Biz Page Health Screening Offered
Early Detection of Issues with Your Facebook Biz Page Leads to Increased Chance of Positive Outcomes and Success Like your personal health, the health of your Facebook Biz Page should be monitored so that you can detect issues early and fix any problems. The medical community has developed health screenings to detect health issues sometimes… Read More
Michele Peterson earns Certified Social & Community Manager designation
Michele Peterson Earns Certified Social & Community Manager Designation It happened again. I’ve earned another Digital Marketer certification … This time as a Social & Community Manager. Social media management was one of the building blocks of my online marketing agency when I first hung out my shingle in 2009. I’ve learned from industry experts… Read More
4 Reasons Why You Should Have an Active LinkedIn Company Page
“We already have a website. Why should we have a LinkedIn company page, too?” Great question. And one I get asked quite frequently. Here’s the answer: You should have a LinkedIn Company Page if … Your key employees/partners/sales force are active on LinkedIn Your clients/customers/prospects are active on LinkedIn You’re using content marketing to build… Read More
9 Important Parts of Your LinkedIn Profile
How to Optimize Your Profile so You Stand Out among 433 Million LinkedIn Members How can you possibly stand out in a crowd of 433 Million people? That’s how many registered members LinkedIn reported as of March 31, 2016. Let’s put that into perspective … Imagine trying to stand out at the Rose Bowl stadium… Read More
5 Strategies for Content Marketing with Periscope
As entrepreneurs and business owners, we know that our number one marketing challenge is getting prospects to know, like and trust us enough to do business with us … So we write personable website content, we publish valuable content on our blogs to highlight our expertise and build credibility, we engage with our audience on… Read More
A Marketing Lesson / Case Study About Focusing on Emotional Benefits to Sell Your Products or Services
Mary Kay knows a thing or two about selling cosmetics … According to their Facebook fan page, “Mary Kay is one of the largest direct sellers of skin care and color cosmetics in the world. Mary Kay® products are sold in more than 35 markets worldwide, and the company’s global independent sales force is approximately… Read More
Content Marketing: Flirting on Social Media
Your prospect (let’s call her Mary) has noticed you online, visited your website, and has a good first impression of your business … But she isn’t quite ready to commit. She’s not willing to get intimate after just being introduced to you. But she IS definitely interested and would like to get to know you better… Read More
7 Ways to Use Testimonials That You May Have Never Thought Of
What others say about you speaks more loudly than anything you can say about yourself. You probably realize that testimonials are important. They add third-person credibility and social proof to your business that you just can’t give yourself. So you put a page up on your website that’s full of good things that your clients… Read More
