By Michele Peterson A few days before Thanksgiving, social media platforms were bursting at the seams with people sharing their favorite recipes. This one boasts a secret ingredient … That one uses a special technique to achieve amazingly delicious results … I participated in the frenzy by sharing my own recipe for cornbread stuffing/dressing. I’ve… Read More
3 Ways to Bring Your Audience to Your Content
By Michele Peterson You’re publishing great content to be recognized as an authority in your subject matter … as the go-to expert in your field … You’re writing helpful articles full of valuable information. Great. But you still need to get it out there for people to see. Actually, reverse that … You need to… Read More
Not all Social Media Engagement is Created Equal
We hold these truths to be self-evident … Not all social media engagement is created equal. If the purpose of your social media marketing is to engage and retain your customer base AND to reach new prospects, then you need to strategically publish content that gets shared. Like Let’s face it … a “Like” takes… Read More
4 Steps to 5-Star Social Media
4 Steps to 5-Star Social Media By Michele Peterson Have you ever had the opportunity to stay at a five-star hotel? Top-notch service, highest quality everything … a fabulous experience on every level imaginable. My family was able to visit the Four Seasons Hotel in Washington, D.C. this summer, and our excellent experience with this… Read More
Feedback is My Friend … Yours Too?
If you haven’t already done so, take a look at the video embedded above … Notice anything different? We’ve been talking about the powerful benefits of using online video, and I have a confession to make – I make this confession in the video, but it’s important enough to be in writing, too: I was… Read More
4 Questions to Ensure Your Success with Online Video
If you’ve been paying attention, you’ve heard the marketing buzz about online video. Online video gets shared by more people on social media … which expands your reach and gets you in front of more people … which, if you’re doing it right, drives more potential customers to your website … which increases your sales.… Read More
