By Michele Peterson You’re publishing great content to be recognized as an authority in your subject matter … as the go-to expert in your field … You’re writing helpful articles full of valuable information. Great. But you still need to get it out there for people to see. Actually, reverse that … You need to… Read More
Content Marketing is Win-Win
By Michele Peterson Did your mom (or maybe your dad, but I bet it was Mom) ever tell you that it was better to give than to receive? Did she have a wise saying that she liked to quote about helping others? If she did, Mom would approve of content marketing. This is because content… Read More
Customer Loyalty is Priceless
“Customer satisfaction is worthless. Customer loyalty is priceless.” ~Jeffrey Gitomer Do you agree with this quote? Disagree? Or is your reaction a little of both? This is one of those great, provocative quotes that spark conversation and debate. My take on it is that customer satisfaction is worthless in the face of customer loyalty. In… Read More
Not all Social Media Engagement is Created Equal
We hold these truths to be self-evident … Not all social media engagement is created equal. If the purpose of your social media marketing is to engage and retain your customer base AND to reach new prospects, then you need to strategically publish content that gets shared. Like Let’s face it … a “Like” takes… Read More
Great Web Content Gets Shared. Make Yours Great!
The online world is a social one, and people love to share things that make them look smart, hip, or just plain fun to be around. So the challenge you have as a business owner and content marketer is to make your web content so great that it gets shared. The more the better. Shared… Read More
One Way to Get Lucky in Business: A Company Newsletter
“Luck is what happens when preparation meets opportunity.” -Seneca If luck is what happens when preparation meets opportunity, how are you preparing for it? Are you building a sense of community among your clients, customers and club members? Are you giving them a reason to remain loyal to you … to keep spending their hard-earned… Read More
Put the King to Work for You
Content is King! Put the King to Work for You By Michele Peterson What questions do your prospects have about your product or service? What objections do they use to avoid a sales commitment? What information do they need that will convert them to customers? These are Content Marketing opportunities! Every company faces these questions,… Read More
4 Steps to 5-Star Social Media
4 Steps to 5-Star Social Media By Michele Peterson Have you ever had the opportunity to stay at a five-star hotel? Top-notch service, highest quality everything … a fabulous experience on every level imaginable. My family was able to visit the Four Seasons Hotel in Washington, D.C. this summer, and our excellent experience with this… Read More
How are you telling your company’s story?
There are many ways to share your company’s story with the world, your clients, and your prospects. Today, I want to talk about just three targeted aspects of your web marketing: Your website Today’s customers expect companies to have a website … that’s a given. But your website needs to be more than just an… Read More
Invest in Excellence
Successful professionals invest in tools that will help them do the best job possible. Chefs invest in really nice knives … painters find and stock up on their favorite paintbrushes … professional athletes get the gear that is just right for them. Why? Because using the best tools can make the difference between just getting… Read More
