How My Client Turned $200 into $2,000 If I gave you $2,000 in return for $200, would you give me the $200? Seriously. This is not a trick question … If you gave me $200 and got $2,000 in return, would you give me the $200? That’s a 900% return on your investment. You’d be… Read More
Top 3 Essential Questions to Ask Your Web Copywriter
Bad copy wastes money and costs you sales. You simply can’t afford it. That’s why it’s critical that you ask … Top 3 Essential Questions Your Web Copywriter MUST Be Able to Answer to Prove They Can Write High-Octane Copy to Drive Your Online Marketing Machine You’re not running online marketing campaigns for the fun… Read More
How To Create an Online Marketing Editorial Calendar to Keep You Organized and On Track to Grow Your Email List Through the Entire Year
Most small business owners I know start the year by defining what they want … Most of them want to make more money. You probably do, too. So you reverse-engineer what it will take to make more money. You ask yourself: • How many more sales do I need per month? • How many more… Read More
How to Set Marketing Goals that are Both SMART and CLEAR
It’s that time of year again … when we reflect on what we accomplished in the current year and make plans for the new. Setting marketing goals for a new year can be energizing. It provides a challenge and gives you a direction for making decisions that propel you toward the future you want rather… Read More
Is Your Thank You Campaign Thanking All the Right People?
On Halloween this year, I handed out hundreds of pieces of candy to the kids who rang my doorbell and said, “Trick or treat!” We went through three big bags of candy within a two-hour period. There were princesses and monsters, zombies and superheroes … Parents kept a watchful eye from the sidewalk and reminded… Read More
5 Strategies for Content Marketing with Periscope
As entrepreneurs and business owners, we know that our number one marketing challenge is getting prospects to know, like and trust us enough to do business with us … So we write personable website content, we publish valuable content on our blogs to highlight our expertise and build credibility, we engage with our audience on… Read More
How to Deliver Excellent Customer Service to Millennials
If you’re delivering customer service to millennials (and chances are good that you are, or will in the very near future), you need to know how they’re different from the generations that have come before them. The folks at Talkdesk have put together the following infographic that presents what they’ve learned from researching this up… Read More
A Marketing Lesson / Case Study About Focusing on Emotional Benefits to Sell Your Products or Services
Mary Kay knows a thing or two about selling cosmetics … According to their Facebook fan page, “Mary Kay is one of the largest direct sellers of skin care and color cosmetics in the world. Mary Kay® products are sold in more than 35 markets worldwide, and the company’s global independent sales force is approximately… Read More
Fix It or Ditch It: What To Do When Your Marketing Isn’t Working
I’m a big fan of the HGTV show “Love it or List it.” On the show, designer Hilary Farr fixes and transforms dysfunctional homes in hopes that the owners will “love it,” while Realtor David Visentin tempts them to “list it” by showing them other desirable homes. I frequently find myself rooting for Hilary because… Read More
How to Use an Ellipsis to Engage the Imagination and Keep Your Reader Wanting More
As a marketer, you want your written words to engage your audience’s imagination and keep them wanting more … There’s no more powerful a punctuation tool to do this job than the ellipsis. But knowing how to use an ellipsis properly is, of course, the key to its power. An ellipsis is that set of… Read More
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