Coffee Chat - Exactly Write Online Marketing

“Everybody” is Not Effective Targeted Marketing

A marketer walks into a bar … She wants to meet cowboys, so she’s wearing her cowboy boots. She’s also interested in runners, so she’s wearing her running tights. Artists and surfers are both cool, so she’s wearing a paint-splattered shirt over her bikini top to attract them. And she’s a fan of the San… Read More

Do SEO Best Practices Still Matter?

You’re a savvy marketer, and you have multiple traffic streams bringing people to your website to do business with you. You have online ads, you have active social profiles, you have social ads, you have email, direct mail, video, and more … So do you still need to worry about optimizing your website for search?… Read More

How to Make a Good First Impression Online

The first stage of your content marketing relationship with your prospective customer/client is when they “meet” you for the first time … when they form their first impression of you. Let’s be clear … under no circumstance should you “fake it” to make a good first impression. Lying, misrepresenting yourself, or in any other way… Read More

Why Successful Marketers Use Content Marketing to Engage Online With Prospects

Some marketers call it engagement marketing. Some call it content marketing. Others call it brand journalism. Whatever term you prefer, the approach is centered on providing valuable content to build your brand … to increase your company’s trust and authority … to be more visible, credible and, ultimately, more profitable. Smart, successful marketers use content… Read More

Use This Content Marketing Strategy to Build Your Tribe With Just One Article per Month

If only I had the time to devote to content marketing … I know content marketing would work if I just had the time to do it … Do these statements sound familiar? It’s true … content marketing takes time and patience. It’s more about building a loyal audience than turning a quick sale. But… Read More

Create a Customer Experience that Brings in Repeat Business

I deck my halls for Christmas immediately after Thanksgiving. I boycott the crowds doing Black Friday shopping, and stay home to decorate instead. The tree comes out and the lights and stockings go up. The everyday coffee mugs are replaced by Christmas mugs. Christmas tree scented candles get lit. I play Christmas music and watch… Read More

Why Your Customer Appreciation Gift Should NOT Be a Coupon for Your Product or Service

“A crummy commercial? Son of a bitch!” So says 9-year-old Ralphie Parker in the iconic Christmas movie, A Christmas Story. Ralphie is disillusioned when he finally uses his much-anticipated Little Orphan Annie Insider’s Circle decoder ring only to learn that the secret message from Annie is “Be sure to drink your Ovaltine.” A crummy commercial,… Read More

3 Ways to THANK Clients as Part of Your Customer Retention Strategy

3 Ways to THANK Clients as Part of Your Customer Retention Strategy “What do you say?” Every parent I know has used this phrase to prompt their child to “remember their manners” and say, “Thank you.” You’ve probably uttered it yourself. The act of expressing gratitude is universally practiced when it applies to kids receiving… Read More

MARKETING TIP: Find Your Designated Hitter

You probably know by now that I’m a baseball fan. (Go GIANTS!) And beyond the beauty of the sport itself, there are business lessons to be learned from baseball. For today’s marketing tip, let’s look at the strategy of using a Designated Hitter … The American League rules allow a designated hitter to bat in… Read More