“Begin with the end in mind.” That’s Habit #2 of Steven Covey’s famous 7 Habits of Highly Effective People. So let’s apply that to your marketing in today’s marketing tip… Just what IS the “end” that you have in mind? What’s your goal? A mistake I see a lot of people make is thinking that… Read More
MARKETING TIP: When it matters, go with your ace!
When the San Francisco Giants played the Pirates in a must-win game (winner moved on to post-season playoffs, loser’s season was done), they went to their ace pitcher, Madison Bumgarner … and he did not disappoint. “Mad Bum” pitched a complete game … a shut-out … and the Giants won. So here’s my marketing tip… Read More
5 Easy Ways to Ask For and Get Testimonials
Testimonials are social proof that we do a good job for our customers and clients. They make it easier for new prospects to trust us, and … let’s admit it … it’s pretty nice to hear good things about ourselves. So why is it so hard to ask for testimonials? A stumbling block for many… Read More
7 Ways to Use Testimonials That You May Have Never Thought Of
What others say about you speaks more loudly than anything you can say about yourself. You probably realize that testimonials are important. They add third-person credibility and social proof to your business that you just can’t give yourself. So you put a page up on your website that’s full of good things that your clients… Read More
Don’t Give Them Faster Horses … Give Them RESULTS!
“If I had asked people what they wanted, they would have said faster horses.” ― Henry Ford Do you know what YOUR clients and customers really want? What basic need are you meeting when a customer buys your product or service? You must know this. AND you must know what makes you uniquely qualified to satisfy that… Read More
Do What You Love. Outsource the Rest.
Enough said. Any comments?
How to Choose the Best Freelance Copywriter for YOUR Project
By Michele Peterson You’ve decided to hire a freelance copywriter to help you get your message out to the masses and make money by doing so. You’ve searched a few out. If you haven’t, you can find good ones through American Writers & Artists Inc – AWAI (look for the “Circle of Success” seal to… Read More
Be as Memorable as Max
By Michele Peterson Ready to make your online marketing as memorable as Max from “How the Grinch Stole Christmas”? Just remember … connect with your audience’s emotions; pay attention to every small detail; and craft a full, robust experience for your audience. Do this and your message will resonate with your audience. And THAT makes… Read More
Your Recipe for Social Marketing Success
By Michele Peterson A few days before Thanksgiving, social media platforms were bursting at the seams with people sharing their favorite recipes. This one boasts a secret ingredient … That one uses a special technique to achieve amazingly delicious results … I participated in the frenzy by sharing my own recipe for cornbread stuffing/dressing. I’ve… Read More
Pro Copywriting Tip: Eliminate Passive Voice (by Zombies)
By Michele Peterson Do you remember English class discussions about active vs. passive voice? Did you get it then? Do you remember it now? Do you care? Maybe you should! Especially if you’ve got sales and marketing copy published on the web. (And who doesn’t?) Web copy is simply more engaging — more effective —… Read More
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