Getting the Most of Facebook Marketing from your Business Page

3 Important Features from which You May Not Be Receiving the Full Benefits

People often ask me if Facebook marketing is “yesterday,” and if they should be abandoning Facebook to focus their social media marketing efforts on other platforms.

It turns out that there are 1.79 billion — that’s not a typo, that really is billion with a “B” — monthly active users on Facebook as of September 30, 2016.

Of those, an average of 1.18 billion — again, billion with a “B” — were active daily.

With numbers like that, I’d say the answer to those questions about Facebook marketing being on the way out is an emphatic, “Hell, no!”

In fact, I’d say that Facebook is continuing to grow into a highly effective marketing tool … for the savvy marketers who are using it to its fullest potential.

You probably know that it’s against Facebook’s Terms to use your personal account to represent your business. So hopefully, you’re already using a Facebook Business Page for your social media marketing.

But in addition to remaining in compliance, there are three important benefits that a Facebook Business Page gives you that your personal account doesn’t. They are …

Feature 1: Facebook Page Insights

Page Insights give you valuable information to help guide your Facebook marketing. Facebook provides metrics like actions on page, page views, reach, and engagement.

You can learn the demographics — gender, age, country and city of residence, language — of your audience. You can see if they’re engaging with your content on a computer or a mobile device.

You also can see what type of content your audience is responding to … so that you can deliver more of that type of content.

But Facebook doesn’t provide this data at the personal account level. Let’s face it, most personal Facebook users would never look at it or use it. Sadly, some Business Page owners don’t, either.

That’s too bad. They’re missing out and limiting their success.

On the other hand, if you pay attention to your Facebook Page Insights (which are available for FREE, by the way!), you can make informed and strategic decisions about your Facebook marketing and get better results.

The Benefit to You: The ability to make informed and strategic decisions about your Facebook marketing, leading to better results.

Feature 2: Targeted Facebook Ads & Boosted Posts

Facebook’s ability to deliver content to highly targeted audiences is becoming legendary. You can create an ad audience by doing a deep dive into your target market’s interests, such as the brands of products they buy, the movies and TV shows they watch, the books and magazines they read, the musical artists they listen to, celebrities and politicians they like, etc.

Of course, you also can use traditional demographics like age, income, city of residence, and marital status.

But did you know you can import a current list of customers and have Facebook generate a “look-alike” audience of new prospects?

And did you know that Facebook will serve your ad not just on Facebook, but also on Instagram and their 3rd-Party Audience Network?

This is how smart marketers expand their reach and get their message seen by new prospects …

This is how YOU can grow your audience — and your business — too.

Of course, the bigger your ad budget, the bigger your reach and the faster your growth will be. But you can see real results with even a modest budget of as little as $5/day.

You can’t do that from your personal account, no matter how many followers you have. Facebook ads and boosted posts are exclusively available to Business Pages.

The Benefit to You: The ability to reach more of your target market with your Facebook marketing, which will build a bigger audience and generate more new leads.

Feature 3: Facebook Page Roles

With Page Roles, you can assign other people access to your Business Page to help you manage your Facebook marketing without giving them access to your personal account. There currently are five different roles that you can assign. They are:

Admin
A Page Admin can manage all aspects of the Page. They can: send messages and publish as the Page, respond to and delete comments on the Page, create ads, see which admin created a post or comment, view insights, respond to and delete Instagram comments from the Page, edit Instagram account details from the Page and assign Page roles.

Editor
A Page Editor can send messages and publish as the Page, respond to and delete comments on the Page, create ads, see which admin created a post or comment, view insights, respond to and delete Instagram comments from the Page and edit Instagram account details from the Page.

Moderator
A Page Moderator can send messages as the Page, respond to and delete comments on the Page, create ads, see which admin created a post or comment, view insights and respond to Instagram comments from the Page.

Advertiser
A Page Advertiser can see which admin created a post or comment, create ads and view insights.

Analyst
A Page Analyst can see which admin created a post or comment and view insights.

The Benefit to You: The ability to easily have help managing your Facebook marketing, freeing you up to do all the things you do best in your business.

Use These Facebook Business Page Features to Their Fullest Potential and Make Facebook Marketing Work for You

When you start fully utilizing these three features of your Facebook Business Page strategically, you’ll start enjoying the full benefits of Facebook marketing. And you’ll no doubt start seeing better results.

Facebook is in business to make money. Not from the personal accounts, but from the marketers. Big brands are paying Facebook big money to advertise to those 1.79 billion active users. Smaller brands are paying smaller amounts, but it all feeds into Facebook’s bottom line. And it’s a very healthy bottom line.

Facebook wants to keep marketers — both big and small — happy. That’s why they give marketers the tools they need to succeed.

They’ve given you insights, targeted content delivery, and the ability to assign roles to various team members.

The question, now, is this: Will you use these tools to get the results and success you want from your Facebook marketing?

I hope so.

If you need help, I’d be honored to give you the help you need to get the results you want.

Michele Peterson, owner of Exactly Write Online Marketing Agency, is a direct response copywriter, marketing consultant and coach. She helps clients attract ultra-qualified prospects and convert them into loyal-for-life customers. She is currently accepting new clients. Contact her today to get started with a complimentary 30-minute consultation.