Invest in Excellence

Successful professionals invest in tools that will help them do the best job possible.

Chefs invest in really nice knives … painters find and stock up on their favorite paintbrushes … professional athletes get the gear that is just right for them.

Why?

Because using the best tools can make the difference between just getting the job done and getting it done with excellence.

Is your online marketing getting done with excellence?

Your online marketing is no different, except perhaps that the difference in quality can be even more apparent.

When I first started adding videos to this blog, I just used the webcam that was built-in to my laptop … and you can tell! I had other quality issues, too – like the bad lighting that some friends brought to my attention – but the tool I was using really wasn’t the best choice.

So I invested in a camcorder. A nice one that records high definition video. I have to confess that it’s not a professional-grade video camera – and I’m not a professional producer, either – but I’m happy with my results. It works for my purpose right now.

So, your online marketing …

Have you invested in a professional copywriter to craft your message?

Have you invested in a web designer for your graphics?

Are you using professional photography?

What underlying message is your online marketing sending?

The choices you make in your online marketing are a direct reflection of you and your company.

Who would YOU rather do business with? A company that clearly cuts corners and settles for average … or a company that strives for excellence in everything that they do?

I know what my choice is!

Michele Peterson, owner of Exactly Write, is a professional copywriter and social media expert who is focused on helping businesses increase their online visibility, credibility and profitability. She is currently accepting new clients and helping them engage with their audience through online marketing.