“Luck is what happens when preparation meets opportunity.” -Seneca
If luck is what happens when preparation meets opportunity, how are you preparing for it?
Are you building a sense of community among your clients, customers and club members? Are you giving them a reason to remain loyal to you … to keep spending their hard-earned cash on your products and services?
The Company Newsletter
Think about it for a minute …
What do you do when you get together with your friends or family? You catch up with what’s happening in each other’s lives, you find out what’s new, you share interesting stories or tidbits of information.
A good company newsletter does all that en masse with your clients, customers and club members.
You can let your “peeps” know about new products or services that you’re offering, or even introduce them to new employees that they’ll be interacting with. You can share useful information, jokes … maybe even a scrumptious recipe every now and then.
The company newsletter establishes and maintains a relationship with your clients, customers, and club members. It takes your business relationship to a more personal level. It improves customer retention …
It prepares you for the opportunity of success.
What Are You Doing to Get Lucky?
So I ask you (and you should ask yourself!) … what are you doing?
Are you simply waiting to be “lucky” in business? Or are you preparing to take strategic advantage of the opportunities (the customer relationships) that come your way?
Do you publish a company newsletter? Do you publish it regularly?
Newsletters are just one way to use Content Marketing to foster a sense of community with your clients, customers and club members. Comment below and tell me what you do.
Until next time … Write On!
