When Baking Cookies or Marketing Your Business … You Get Better Results with a Coach
Working with a marketing coach can be critical to your success because marketing strategies, like recipes, do you no good if you don’t know how to properly execute them. Let me show you an example …
I told my son Dylan that I would make homemade chocolate chip cookies last weekend. I set two sticks of butter on the counter to soften, and then I got engrossed in a book I was reading. It was the good part … toward the end, where all the action was mounting to the grand finale.
I read on a Kindle Fire tablet, so I knew I was at the 92% mark in the book, when Dylan came into the room and asked me, “So, ummm … when are you going to make the cookies?”
I told him how close I was to the end and said I’d do it right after I finished the book.
“OK,” he said and turned to walk away. But then he came back over to me …
“Can I get it started for you?”
Guess he really wanted those cookies!
So I told him where to find the recipe, and he got to work. First he read the recipe and got the ingredients out of the cabinets. He took measuring spoons and a rubber scraper out of the drawer. Then he started measuring the ingredients and dumping them in the mixing bowl.
I happened to glance over when he was measuring the brown sugar. He dipped the measuring cup into the container and scooped up some brown sugar. Then he jiggled the cup back and forth to get an even measurement.
“Hold on,” I said as I hurried over. “That technique is fine for white sugar or flour, but you have to do it a little different to get an accurate amount of brown sugar.”
I showed him how to press the brown sugar down into the measuring cup so there’s no air gaps and explained that the tiny bit of moisture in brown sugar makes it sticky and makes it clump together, preventing an accurate measurement.
The recipe calls for ¾ c. of brown sugar, and he was using a ¼ c. measuring cup. After I showed him how to properly measure the first one, he measured the other 2 quarter cups perfectly.
I coached him through the rest of the recipe, and he ended up not just starting but making the cookies himself.
This is how it is with marketing your business, too.
You can find marketing strategies (recipes) that appeal to you and seem like they would work to grow your business. But without someone to guide you through what you don’t know that you don’t know (like how to properly measure brown sugar), your end results may not be what you hoped for.
This is why working with a marketing coach is so important.
Working with a marketing coach is beneficial when …
- Your business is brand new and you’re just starting out
- You’re trying a new technique, strategy, or tool
- You need results fast and need to shorten your learning curve
- Your marketing has reached a plateau and you need help getting past it
- Your marketing feels stale and you need to breathe new life into it
There is no shame in admitting you need help. The exact opposite is true. The smartest people on the planet are those who recognize the areas where they need help … and then get the help they need.
As former Dallas Cowboys head coach, Tom Landry once said …
“The coach is someone who gets you to do what you don’t want to do so that you can be who you want to be.”
The athlete, the public speaker, the marketer … they’re all better when they work with a coach.
So, let me ask YOU …
What difference would it make in your business if YOU worked with a marketing coach?
What would your business look like? How would your success make you feel?
Work with me as your coach, and let’s make those dreams come true. Learn more about the Exactly Write All-Star Coaching Program by clicking here.