When the San Francisco Giants played the Pirates in a must-win game (winner moved on to post-season playoffs, loser’s season was done), they went to their ace pitcher, Madison Bumgarner … and he did not disappoint. “Mad Bum” pitched a complete game … a shut-out … and the Giants won.
So here’s my marketing tip for today:
Marketers should do the same thing … When it matters, go with your ace!
If you don’t have an ace copywriter on staff, outsource and hire a freelancer for those important marketing projects. Several of my personal clients, for example, consider me to be their “ace” … I don’t do ALL of their copywriting, but they bring me in for the projects that matter.
And together, we knock it out of the park.
Your turn … Any comments or thoughts you’d like to share? Leave them below!
