Michele Peterson Earns Certified Customer Acquisition Specialist Designation

It’s official. I’m certified … again. This time as a Customer Acquisition Specialist.

As you may know, one of the things that sets me apart from many of the online marketing “experts” out there is that I engage in ongoing education so that I can utilize the most up-to-date strategies that are proven to work and get real results for my clients. I invest a lot of money in this professional development and learn only from the very best industry leaders.

Digital Marketer is, indeed, one of the very best.

I first met Ryan Deiss, co-founder and CEO of Digital Marketer, in 2012 when he spoke at AWAI’s Web Copywriting Intensive. (AWAI is another industry leader that keeps my skills sharp and up-to-date.) He’s been one of my “mentors from afar” ever since.

I’ve been a Digital Marketer subscriber since 2012 and a DM Lab member since 2014. I attended their annual Traffic & Conversion Summit for the first time in 2015, and it’s become one of the industry events that I will attend each and every year.

They don’t just preach online marketing, they DO it. And they do it very well. Their results speak loudly.

That’s why I’m so proud to have earned Digital Marketer’s “Certified Customer Acquisition Specialist” designation for myself and my agency.

Certified Customer Acquisition Specialists are uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand-gen platforms to grow their customer base without breaking the bank. In short, Customer Acquisition Specialists are able to not only deliver fresh leads and customers …they are able to deliver those leads and customers at a PROFIT.

Recipients of the Digital Marketer “Certified Customer Acquisition Specialist” designation must complete an advanced, 6 module, 35 lesson online course and pass 6 quizzes and a final exam that tests on the full spectrum of paid traffic tactics and strategies, including both fundamentals as well as advanced, proprietary methodologies. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice.

You see, the Certified Customer Acquisition Specialist badge is a symbol of my dedication to excellence in online marketing. I display it proudly.

And the official certificate of completion is pretty cool, too. It’s going on the wall in my office.

Please don’t hesitate to reach out to me if you need help implementing proven customer acquisition strategies for your business. I love what I do, and I’d be honored to serve you and help your business grow.

Cheers … to your success!