Michele Peterson is a Certified Email Marketing Specialist
I’ve done it again. I’ve earned another professional certification. This time as an Email Marketing Specialist. 
As you may know, one of the things that sets me apart from many of the online marketing “experts” out there is that I engage in ongoing education so that I can utilize the most up-to-date strategies that are proven to work and get real results for my clients. I invest a lot of money in this professional development and learn only from the very best industry leaders.
Digital Marketer is, indeed, one of the very best.
I first met Ryan Deiss, co-founder and CEO of Digital Marketer, in 2012 when he spoke at AWAI’s Web Copywriting Intensive. (AWAI is another industry leader that keeps my skills sharp and up-to-date.) He’s been one of my “mentors from afar” ever since.
I’ve been a Digital Marketer subscriber since 2012 and a DM Lab member since 2014. I attended their annual Traffic & Conversion Summit for the first time in 2015, and it’s become one of the industry events that I will attend each and every year.
They don’t just preach online marketing, they DO it. And they do it very well. Their results speak loudly.
That’s why I’m so proud to have earned Digital Marketer’s “Certified Email Marketing Specialist” designation for myself and my agency.
Certified Email Marketing Specialists are uniquely qualified to help brands and businesses leverage email marketing and followup to indoctrinate, create relationships with and convert prospects and existing customers. In short, Email Marketing Specialists are able to not only effectively follow up with fresh leads and customers they know how to craft email campaigns that get delivered, get opened, and most importantly…get clicked.
Recipients of the Digital Marketer “Certified Email Marketing Specialist” designation must complete an advanced, 7 module, 48 lesson online course and pass 7 quizzes and a final exam that tests on the full spectrum of email tactics and strategies, including both fundamentals as well as advanced, proprietary methodologies. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice.
The Certified Email Marketing Specialist badge is a symbol of my dedication to excellence in online marketing. I display it proudly.
And the official certificate of completion is pretty cool, too. It’s going on the wall in my office, along with the other three Digital Marketer certifications I’ve earned (Customer Acquisition Specialist, Social & Community Manager Specialist, and Content Marketing Specialist).
Please don’t hesitate to reach out to me if you need help implementing proven email marketing strategies for your business. I love what I do, and I’d be honored to serve you and help your business grow.
Cheers … to your success!
