“Customer satisfaction is worthless. Customer loyalty is priceless.” ~Jeffrey Gitomer Do you agree with this quote? Disagree? Or is your reaction a little of both? This is one of those great, provocative quotes that spark conversation and debate. My take on it is that customer satisfaction is worthless in the face of customer loyalty. In… Read More
One Way to Get Lucky in Business: A Company Newsletter
“Luck is what happens when preparation meets opportunity.” -Seneca If luck is what happens when preparation meets opportunity, how are you preparing for it? Are you building a sense of community among your clients, customers and club members? Are you giving them a reason to remain loyal to you … to keep spending their hard-earned… Read More
