It’s that time of year again … when we reflect on what we accomplished in the current year and make plans for the new. Setting marketing goals for a new year can be energizing. It provides a challenge and gives you a direction for making decisions that propel you toward the future you want rather… Read More
Fix It or Ditch It: What To Do When Your Marketing Isn’t Working
I’m a big fan of the HGTV show “Love it or List it.” On the show, designer Hilary Farr fixes and transforms dysfunctional homes in hopes that the owners will “love it,” while Realtor David Visentin tempts them to “list it” by showing them other desirable homes. I frequently find myself rooting for Hilary because… Read More