The first stage of your content marketing relationship with your prospective customer/client is when they “meet” you for the first time … when they form their first impression of you. Let’s be clear … under no circumstance should you “fake it” to make a good first impression. Lying, misrepresenting yourself, or in any other way… Read More
Why Successful Marketers Use Content Marketing to Engage Online With Prospects
Some marketers call it engagement marketing. Some call it content marketing. Others call it brand journalism. Whatever term you prefer, the approach is centered on providing valuable content to build your brand … to increase your company’s trust and authority … to be more visible, credible and, ultimately, more profitable. Smart, successful marketers use content… Read More
