Does Certification Make a Difference in Search Marketing? There are so many “experts” in the online marketing field. Is choosing a Certified Search Marketing Specialist important when hiring someone to help you with your SEO (search engine optimization)? Does a certification make a difference? In a word … Yes. To illustrate why, think about this… Read More
White Hat SEO is Exactly Write
Black Hat or White Hat SEO? Which do YOU practice? In old western movies, it’s easy to tell the heroes from the villains simply by looking at the color of their hats. The good guys wore white, and the bad guys wore black. In fact, the distinguishing hats became so iconic that “white hat” and… Read More
Do SEO Best Practices Still Matter?
You’re a savvy marketer, and you have multiple traffic streams bringing people to your website to do business with you. You have online ads, you have active social profiles, you have social ads, you have email, direct mail, video, and more … So do you still need to worry about optimizing your website for search?… Read More
