Your prospect (let’s call her Mary) has noticed you online, visited your website, and has a good first impression of your business … But she isn’t quite ready to commit. She’s not willing to get intimate after just being introduced to you. But she IS definitely interested and would like to get to know you better… Read More
Use This Content Marketing Strategy to Build Your Tribe With Just One Article per Month
If only I had the time to devote to content marketing … I know content marketing would work if I just had the time to do it … Do these statements sound familiar? It’s true … content marketing takes time and patience. It’s more about building a loyal audience than turning a quick sale. But… Read More
7 Ways to Use Testimonials That You May Have Never Thought Of
What others say about you speaks more loudly than anything you can say about yourself. You probably realize that testimonials are important. They add third-person credibility and social proof to your business that you just can’t give yourself. So you put a page up on your website that’s full of good things that your clients… Read More
3 Ways to Bring Your Audience to Your Content
By Michele Peterson You’re publishing great content to be recognized as an authority in your subject matter … as the go-to expert in your field … You’re writing helpful articles full of valuable information. Great. But you still need to get it out there for people to see. Actually, reverse that … You need to… Read More
Great Web Content Gets Shared. Make Yours Great!
The online world is a social one, and people love to share things that make them look smart, hip, or just plain fun to be around. So the challenge you have as a business owner and content marketer is to make your web content so great that it gets shared. The more the better. Shared… Read More
4 Steps to 5-Star Social Media
4 Steps to 5-Star Social Media By Michele Peterson Have you ever had the opportunity to stay at a five-star hotel? Top-notch service, highest quality everything … a fabulous experience on every level imaginable. My family was able to visit the Four Seasons Hotel in Washington, D.C. this summer, and our excellent experience with this… Read More
How are you telling your company’s story?
There are many ways to share your company’s story with the world, your clients, and your prospects. Today, I want to talk about just three targeted aspects of your web marketing: Your website Today’s customers expect companies to have a website … that’s a given. But your website needs to be more than just an… Read More
Feedback is My Friend … Yours Too?
If you haven’t already done so, take a look at the video embedded above … Notice anything different? We’ve been talking about the powerful benefits of using online video, and I have a confession to make – I make this confession in the video, but it’s important enough to be in writing, too: I was… Read More
4 Questions to Ensure Your Success with Online Video
If you’ve been paying attention, you’ve heard the marketing buzz about online video. Online video gets shared by more people on social media … which expands your reach and gets you in front of more people … which, if you’re doing it right, drives more potential customers to your website … which increases your sales.… Read More
