Coffee Chat with Michele Peterson, Episode 3 “So I was sitting in the parking lot, in my car, with the dogs …” … and I decided to be productive with my time by doing some online marketing and business tasks from my phone. And that inspired this episode of Coffee Chat. Watch or listen to… Read More
5 Easy Ways to Ask For and Get Testimonials
Testimonials are social proof that we do a good job for our customers and clients. They make it easier for new prospects to trust us, and … let’s admit it … it’s pretty nice to hear good things about ourselves. So why is it so hard to ask for testimonials? A stumbling block for many… Read More
Pro Copywriting Tip: Eliminate Passive Voice (by Zombies)
By Michele Peterson Do you remember English class discussions about active vs. passive voice? Did you get it then? Do you remember it now? Do you care? Maybe you should! Especially if you’ve got sales and marketing copy published on the web. (And who doesn’t?) Web copy is simply more engaging — more effective —… Read More
